Singer Beyonce Knowles is reportedly launching a new lifestyle website after bringing out daughter Blue Ivy’s beauty line.
The 35-year-old singer is working on her own lifestyle website to compete with her friend and actress Gwyneth Paltrow’s GOOP, reports a leading
“Beyonce wants to turn motherhood, home furnishing, fashion and her unique swagger into an online brand,” a source told Life & Style magazine.
“Bey (Beyonce) wants her site to offer more affordable products aimed at a more hip and urban clientele. She’s very business-savvy. She wants consumers to choose her website over GOOP,” the source added.